Experience

Merkle – Art Director

• Establish standards for production, productivity, quality, and service.
• Ensure team adheres to current processes, identifying opportunities for continuous improvement, and proposing and creating processes and tools to support design operations.
• Collaborate with marketing in aligning team priorities with business objectives to deliver high-quality work on time.
• Analyze market trends, consumer need, and the competitive landscape, and track campaign performance.
• Work with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate our innovation.
• Conceptualize campaign vision, harnessing original graphics, social media, and other marketing materials.
• Establish brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
• Present or oversee presentation of final concepts.

Higgins Marketing Group – Creative Director

• Conceptualize brand and rebranding for multiple clients.
• Create, plan and deliver a strategic vision for websites, digital, social and print campaigns.
• Content writing for web, digital and print media.
• Ensure visual communication and brand standards are met.
• Translate marketing objectives into clear creative strategies.

Bonnier Corp – Senior Visual Designer

• Creative Director of special interest magazines: Sources (NAUI), Off Road Expo, Off Road Jamboree.
• UI for web and apps.
• Custom email, ROS, enewsletter.
• Print advertisements.

JGA Marketing – Creative Director

• Spearheaded the rebranding strategy in order to refresh and reposition the brand as marketing leaders in the health industry.
• Creative Lead for Humana’s Local Marketing campaigns from concept to completion.
• Conceptualize the re-branding of several Medical offices throughout Florida. Brand work included direct mail, print, OOH and web.
• Content writing for print media.
• Creative Director and Developer of 4 flash based video games and promotional video for an upcoming books series for kids.
• Ensure designers and freelancers adhere to JGA and Humana brand guidelines from project’s assignment to completion.
• Provide project timeframes and vendor estimates.

EA (Electronic Arts) Sports – UI Designer / Developer

• Writing new and editing existing object oriented script in a C style environment.
• Implemented Madden10 loading screens being used on the PSP/PS2 systems.
• Add Interactive pop-ups for in game usage.
• Use proprietary pipeline to condition assets for use in Madden10 game.
• Create mock-up of main menus, pop-ups for Madden11 game.

TCG – American Theatre Magazine / Web – Graphic Artist

• Responsible for the page layout, retouched images, conceptualization and creation of traditional and vector illustrations for American Theatre Magazine.
• Design web layout and implementation of selected sections of the magazine.
• Designed and developed a microsite used to sell a book series interactively for TCG Books.
• Designed and developed a DVD portfolio for 13 winning participants highlighting their work using video and images used at the National Conference.

Draft Worldwide Advertising – Interactive Support Assistant

• Verizon Phones user-guides.
• Jose Cuervo flash banner ads.