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ABOUT ME

Creative Director with over 16 years of experience driving teams to deliver multi-channel design solutions across emerging channels, print, digital and social as well as leading re-branding and design efforts for large-scale, corporate identity systems in a variety of industries including marketing, advertising, video game, publishing, travel, theatre and more.

My passion lies in creating experiences that connect with people, leaving a lasting impression while helping businesses succeed.

Outside of work, I love to ride my motorcycle, bake all kinds of goodies, craft and hang out with my Dorkie – Cassie and family.

My claim to fame: Being showcased as an agent in one of EA Sports Madden game.

SKILLS

Branding

  • DISCOVERY
  • COMPETITIVE ANALYSIS
  • BRAND STRATEGY / POSITIONING
  • LOGO DESIGN
  • STYLE GUIDES

Creative

  • CREATIVE DIRECTION
  • GRAPHIC DESIGN
  • PHOTOGRAPHY
  • RESPONSIVE WEB DESIGN
  • APP DESIGN

DIGITAL MARKETING

  • SEARCH MARKETING
  • SEARCH ENGINE OPTIMIZATION
  • RETARGETING
  • GEO-TARGETING
  • SOCIAL MARKETING

SOCIAL MEDIA MARKETING

  • SOCIAL STRATEGY
  • CONTENT CREATION
  • CUSTOMER ENGAGEMENT
  • AUDIENCE BUILDING
  • REPORTING

INBOUND MARKETING

  • LANDING PAGE DEVELOPMENT
  • BLOGS AND PRESS RELEASES
  • EMAIL
  • CASE STUDIES
  • WHITE PAPERS

TRADITIONAL / PRINT

  • DIRECT MAIL
  • IN-STORE / POP / POS
  • PACKAGING DESIGN
  • BILLBOARDS / OUTDOOR
  • VEHICLE WRAP / TRANSIT
  • GRASS ROOTS ADVERTISING

Software

Adobe CC

  • InDesign
  • Photoshop
  • Illustrator
  • Animate
  • Flash (Actionscript)
  • HTML / CSS
  • WordPress
  • iStudio
  • Perforce
  • Hubspot
  • Instapage
  • Mailchimp
  • Figma
  • Mural

Experience

Merkle – Art Director

  • Establish standards for production, productivity, quality, and service.
  • Ensure team adheres to current processes, identifying opportunities for continuous improvement, and proposing and creating processes and tools to support design operations.
  • Collaborate with marketing in aligning team priorities with business objectives to deliver high-quality work on time.
  • Analyze market trends, consumer need, and the competitive landscape, and track campaign performance.
  • Work with the entire creative team to establish a unified brand understanding and voice for the company, helming a creative audit to elevate our innovation.
  • Conceptualize campaign vision, harnessing original graphics, social media, and other marketing materials.
  • Establish brainstorming sessions with direction, schedules, and expected deliverables for the creative team.
  • Present or oversee presentation of final concepts.

Higgins Marketing Group – Creative Director

  • Conceptualize brand and rebranding for multiple clients.
  • Create, plan and deliver a strategic vision for websites, digital, social and print campaigns.
  • Content writing for web, digital and print media.
  • Ensure visual communication and brand standards are met.
  • Translate marketing objectives into clear creative strategies.

Bonnier Corp – Senior Visual Designer

  • Creative Director of special interest magazines: Sources (NAUI), Off Road Expo, Off Road Jamboree.
  • UI for web and apps.
  • Custom email, ROS, enewsletter.
  • Print advertisements.

JGA Marketing – Creative Director

  • Spearheaded the rebranding strategy in order to refresh and reposition the brand as marketing leaders in the health industry.
  • Creative Lead for Humana’s Local Marketing campaigns from concept to completion.
  • Conceptualize the re-branding of several Medical offices throughout Florida. Brand work included direct mail, print, OOH and web.
  • Content writing for print media.
  • Creative Director and Developer of 4 flash based video games and promotional video for an upcoming books series for kids.
  • Ensure designers and freelancers adhere to JGA and Humana brand guidelines from project’s assignment to completion.
  • Provide project timeframes and vendor estimates.

EA (Electronic Arts) Sports – UI Designer / Developer

  • Writing new and editing existing object oriented script in a C style environment.
  • Implemented Madden10 loading screens being used on the PSP/PS2 systems.
  • Add Interactive pop-ups for in game usage.
  • Use proprietary pipeline to condition assets for use in Madden10 game.
  • Create mock-up of main menus, pop-ups for Madden11 game.

TCG – American Theatre Magazine / Web – Graphic Artist

  • Responsible for the page layout, retouched images, conceptualization and creation of traditional and vector illustrations for American Theatre Magazine.
  • Design web layout and implementation of selected sections of the magazine.
  • Designed and developed a microsite used to sell a book series interactively for TCG Books.
  • Designed and developed a DVD portfolio for 13 winning participants highlighting their work using video and images used at the National Conference.

Draft Worldwide Advertising – Interactive Support Assistant

  • Verizon Phones user-guides.
  • Jose Cuervo flash banner ads.

(407) 921-5911

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