![Humana-Brochure-Mockup](https://lizalvaradoart.com/wp-content/uploads/2020/04/Humana-Brochure-Mockup.jpg)
![CostShareBooklet_MockUp](https://lizalvaradoart.com/wp-content/uploads/2020/04/CostShareBooklet_MockUp.jpg)
![60-40-Option1](https://lizalvaradoart.com/wp-content/uploads/2020/04/60-40-Option1.jpg)
![Humana-Tri-Fold-Brochure-PSD-Mockup](https://lizalvaradoart.com/wp-content/uploads/2020/04/Humana-Tri-Fold-Brochure-PSD-Mockup.png)
![Intergrated-6x5-brochure-inside-Mock-Up](https://lizalvaradoart.com/wp-content/uploads/2020/04/Intergrated-6x5-brochure-inside-Mock-Up.jpg)
![Silver-Sneaker--Brochure-Mockup1](https://lizalvaradoart.com/wp-content/uploads/2020/04/Silver-Sneaker-Brochure-Mockup1.png)
![humana_banners](https://lizalvaradoart.com/wp-content/uploads/2020/04/humana_banners.jpg)
![humana_banners](https://lizalvaradoart.com/wp-content/uploads/2020/04/humana_banners-1.jpg)
About This Project
Challenge:
Humana corporate requested a piece that would help drive enrollment.
Solution:
After hours of watching focus groups, the main challenge we found was that seniors did not understand their options and benefits. We developed a booklet direct mail piece that went thru the process and side-by-side comparisons. Due to the high results of this piece, it was distributed to all markets and later developed as a 4 page tab.
Provider Cost-share Program
Humana’s corporate marketing team requested direct mail pieces for their cost-sharing program along with a booklet to provide instructions to providers.
Digital Ads
Local Marketing request to provide some social ads promoting events.
Role:
Creative Director