About This Project

Scope: App Design

Challenge:
Every year, the Boating, Wakeboarding and WaterSki magazines developed a guide for Boat Buyers. The terminology “print is dead” was going around and readership was low.

Recommendation:
The recommendation to both highlight and target a new audience was to develop an app version of the guide.

Role:
Creative Director | UI Designer

• Design an app for mobile and tablet with new boats from Supra, Pavati, Malibu, Axis, Centurion, Nautique, Supreme and Tigue.
• Design all UI / Icons.