Key Strenghts:

• Creative Leadership & Visionary Storytelling
• Multi-Channel Marketing & Brand Strategy
• Cross-Functional Team Management & Mentorship
• Campaign Performance Analytics & Market Research
• Rebranding, Conceptualization & Execution

Experience:

dentsu | Art Director
2022 – Present (Remote)

• Spearheaded creative direction for high-profile multi-channel marketing campaigns, driving a 15% increase in client engagement through innovative visual storytelling.
• Led a team of designers and creatives, mentoring them to deliver compelling graphics, social media assets, and promotional materials aligned with business goals.
• Collaborated with marketing and sales teams to align priorities, resulting in a 25% boost in project completion rates and adherence to strict deadlines.
• Introduced process optimizations that improved productivity and design quality, ensuring seamless execution across various deliverables.

Higgins Marketing Group | Creative Director
2018 – 2022 (Remote)

• Led brand strategy and rebranding efforts for multiple clients, enhancing brand visibility and driving 30% year-over-year growth in digital traffic.
• Developed integrated creative strategies for websites, social media, and print campaigns, boosting audience engagement and lead generation.
• Implemented a cohesive visual identity that resonated across various platforms, ensuring all creative outputs aligned with clients’ marketing objectives.
• Recognized for enhancing the team’s performance through mentorship, guiding several junior designers to promotions.

Bonnier Corp | Creative Director, magazine
2016 – 2018 (Orlando, FL)

• Directed visual design for three special interest magazines, establishing a distinct editorial style.
• Designed user interfaces for web and mobile apps, improving user experience and reducing bounce rates by 10%.
• Conceptualized and executed digital marketing materials that contributed to a 25% increase in click-through rates (CTR) on promotional campaigns.

JGA Marketing | Creative Manager
2012 – 2016 (Coral Springs, FL)

• Spearheaded the rebranding of JGA Marketing, elevating its position as a leader in healthcare marketing and driving 20% growth in client acquisition.
• Directed local marketing campaigns for Humana, achieving a 30% increase in regional brand awareness and patient engagement.
• Led the development and design of four flash-based video games for client campaigns, contributing to higher engagement metrics among target audiences.
• Managed a team of designers, ensuring all creative deliverables adhered to brand guidelines and exceeded client expectations.

EA (Electronic Arts) Sports | UI Designer / Developer

• Writing new and editing existing object oriented script in a C style environment.
• Implemented Madden10 loading screens being used on the PSP/PS2 systems.
• Add Interactive pop-ups for in game usage.
• Use proprietary pipeline to condition assets for use in Madden10 game.
• Create mock-up of main menus, pop-ups for Madden11 game.

TCG – American Theatre Magazine | Web – Graphic Artist

• Responsible for the page layout, retouched images, conceptualization and creation of traditional and vector illustrations for American Theatre Magazine.
• Design web layout and implementation of selected sections of the magazine.
• Designed and developed a microsite used to sell a book series interactively for TCG Books.
• Designed and developed a DVD portfolio for 13 winning participants highlighting their work using video and images used at the National Conference.

Draft Worldwide Advertising | Interactive Support Assistant

• Verizon Phones user-guides.
• Jose Cuervo flash banner ads.

Core Competencies & Tools:

• Creative Direction & Strategy: Transforming marketing objectives into visually engaging, data-driven creative solutions.
• Brand Identity Development: Building cohesive, impactful brand narratives that stand out in competitive markets.
• Digital Marketing & UX/UI Design: Expertise in Adobe CS Suite (InDesign, Illustrator, Photoshop), Figma, WordPress, and HTML/CSS.
• Team Leadership: Proven experience managing, coaching, and inspiring creative teams to exceed project goals.
• Performance Analytics: Leveraging data to optimize campaign performance and inform future creative directions.